RETAIL search CONSULTING
Intercepted offers a range of consulting services specifically tailored to the retail industry in order to help those businesses take advantage of up to date best practices for being found online, getting selected and seamlessly being paid.
1. Optimisation of Search Results
In Australia over 94% of search is carried out using Google and what's more over 50% of the customers search criteria is satisfied by a "Knowledge panel", the "Map Pack" or a "Featured Snippet" served up by Google.
This means they are less likely to visit your actual website as they can get key business information such as your phone number, opening hours, directions, customer reviews, Q&A, photos of your business and even make a reservation in this "Zero Clickthrough Search".
In fact, many businesses are finding that 10x the traffic is going to their GMB page compared to their actual website which is why getting this right is so important. However, getting this right doesn't just happen by accident and it is only going to become even more relevant for efficiently getting found on the Internet with the increased use of voice only searches (eg Alexa, Google, Siri) becoming more commonplace.
Many organisations are familiar with this and are on top of it, however for those organisations who are resource constrained, or who would like some third party help to ensure their GMB page is up to date and reflecting the true nature of the business, Intercepted offers a very cost effective one off package to help with this.
For a single business location, at a cost of $495.00 (including GST), Intercepted will perform a detailed analysis of your Google footprint, make improvements to bring it in line with best practice and provide recommendations on how to continue to improve search-ability on an ongoing basis.
This means they are less likely to visit your actual website as they can get key business information such as your phone number, opening hours, directions, customer reviews, Q&A, photos of your business and even make a reservation in this "Zero Clickthrough Search".
In fact, many businesses are finding that 10x the traffic is going to their GMB page compared to their actual website which is why getting this right is so important. However, getting this right doesn't just happen by accident and it is only going to become even more relevant for efficiently getting found on the Internet with the increased use of voice only searches (eg Alexa, Google, Siri) becoming more commonplace.
Many organisations are familiar with this and are on top of it, however for those organisations who are resource constrained, or who would like some third party help to ensure their GMB page is up to date and reflecting the true nature of the business, Intercepted offers a very cost effective one off package to help with this.
For a single business location, at a cost of $495.00 (including GST), Intercepted will perform a detailed analysis of your Google footprint, make improvements to bring it in line with best practice and provide recommendations on how to continue to improve search-ability on an ongoing basis.
2. Increase Conversion Rate
Now that you've got your customers interest by getting them to your digital front door hosted by Google, you will want them to be able to easily make a decision to buy your product or service, whether it be online or with a visit to your store.
The best way to do this is to make sure that you have a reasonable volume of recent customer reviews, which are usually positive about your product or service and these need to appear on your GMB page.
Intercepted can offer tools and processes to help increase the number of reviews being published on your GMB page and your website, please get in touch if you would like a quotation to perform an analysis and apply some adjustments which will help improve actual sales going forward.
The best way to do this is to make sure that you have a reasonable volume of recent customer reviews, which are usually positive about your product or service and these need to appear on your GMB page.
Intercepted can offer tools and processes to help increase the number of reviews being published on your GMB page and your website, please get in touch if you would like a quotation to perform an analysis and apply some adjustments which will help improve actual sales going forward.
